THE HODGES EFFECT CAMPAIGN

zine/billboard design for the international space week at cork, ireland. this campaign aimed to bring awareness of the hodges effect, known as a “physical change and/or an existential crisis” that may occur after a person is struck by an object from outer space. the design incorporates the meteorite that was central to the story, while the hyperactive layouts reference the chaos that ensued after the incident and the long-lasting impact of the meteorite. the neon green acts as an unusual, foreign agent, much like the extra-terrestrial intervention itself. the campaign is a collaboration with sean miller and sean taylor, and it was commissioned by the national sculpture factory at cork, ireland.

booklet

HodgesEffect_FCover and Spread _1
HodgesEffect_1
HodgesEffect_3
HodgesEffect_2
HodgesEffect_4
HodgesEffect_5
HodgesEffect_7
HodgesEffect_6

billboards

HodgesEffectBillboard5v
HodgesEffectBillboard3v
HodgesEffectBillboard1v
HodgesEffectBillboard2v
HodgesEffectBillboard4v

SELECTED WORKS

SF BALLET GALACollateral

SJMA GALAProject type

INTERNAL LOGICBook Design

COME HOMEProject type

THE HODGES EFFECTCampaign Design

ALICE RAHONBOOK DESIGN

ART MUSEUM DUSTProject type

A BOOK’S BOOKProject type

OLIVIER MOSSET & MIKE BIDLOPOSTER / BROCHURE DESIGN

SEAN MILLERProject type

STAKING CLAIMProject type

SUBTROPICSProject type

OYSTER BOYBranding

GREATER THAN THE SUMProject type

FOLIOBOOK DESIGN

INFOSYS CONFLUENCEProject type

JERRY UELSMANNProject type

© All Rights Reserved. Connie Hwang Design.