THE HODGES EFFECT CAMPAIGN

’zine/billboard design for the international space week at cork, ireland. this campaign aimed to bring awareness of the hodges effect, known as a “physical change and/or an existential crisis” that may occur after a person is struck by an object from outer space. the design incorporates the meteorite that was central to the story, while the hyperactive layouts reference the chaos that ensued after the incident and the long-lasting impact of the meteorite. the neon green acts as an unusual, foreign agent, much like the extra-terrestrial intervention itself. the campaign is a collaboration with sean miller and sean taylor, and it was commissioned by the national sculpture factory at cork, ireland.

’zine:  the hodges effect—a field guide

HodgesEffect_FCover and Spread _1
HodgesEffect_1
HodgesEffect_3
HodgesEffect_2
HodgesEffect_4
HodgesEffect_5
HodgesEffect_7
HodgesEffect_8
HodgesEffect_6

billboards in cork city ireland supporting ann hodges meteorite awareness day

HodgesEffectBillboard5vv
HodgesEffectBillboard3vv
HodgesEffectBillboard1vv
HodgesEffectBillboard2vv
HodgesEffectBillboard4vv

echo scroll suggests a choreography for a meteorite’s path through a homo sapiens-built environment. the text on the scroll is a combination of written accounts from eleven meteorite strike incidents, as a solitary one-hundred-foot-long line of meteorite strike damage.

echo1
echo2

© all rights reserved. connie hwang design.